For clients newly entering the beverage industry, they often face the following challenges after production: 

        n  Channel confusion: Unclear which channels to target (modern trade/traditional channels/e-commerce/specialty channels) 

        n  Resource shortage: Lack of distributor networks and negotiation experience 

        n  Strategy gaps: Disorganized pricing systems and inefficient promotion plans 

Halmana leverages years of expertise in China's beverage distribution channels to provide: 

        1. Channel Matching & Recommendation 

               ○  Filter optimal channel combinations based on product positioning (premium/mass-market/functional beverages, etc.) 

               ○  Connect with pre-vetted high-quality distributors 

        2. Distribution System Development 

               ○  Design tiered distributor management frameworks 

               ○  Establish entry criteria and regional protection policies  

        3. Channel Pricing Strategy 

               ○  Build profit allocation models (ex-factory → wholesale → retail pricing) 

               ○  Implement conflict-avoidance price control measures 

        4. Channel Promotion Planning 

               ○  Customize seasonal/holiday sales activation campaigns 

               ○  Optimize ROI for gift-with-purchase/discounts/merchandising 

Client Benefits 

        ✅ Reduce trial-and-error costs: Avoid channel conflicts from blind distribution 

        ✅ Accelerate market entry: Complete initial channel onboarding in as little as 30 days 

        ✅ Boost sales efficiency: Partner clients achieve higher first-year channel coverage on average