Halmana's Market Insight service leverages "data-driven + AI-powered analytics" to not only help clients fully grasp market trends, but also precisely identify the most promising product opportunities—translating vast data into tailored, high-potential product concepts that align with each client's unique capabilities. 

We've built this market intelligence engine by integrating:

        ●  DAP-Data: Our self-developed database tracking 7,000+ Chinese beverage product labels with monthly scans of 200+ top-selling brands

        ●  Third-party inputs: Policy trends, macroeconomic indicators, Nielsen analytics, Win-Win Network sales data, and social listening

        ●  Primary research: Targeted consumer interviews + Halma Lab's decade of beverage industry expertise

This system systematically:
             ✓  Identifies market whitespace
             ✓  Quantifies opportunity size
             ✓  Generates resource-aligned innovation blueprints

Key Advantages

n    More Objective – AI cross-validates multi-source data to eliminate human bias 

n    More Holistic – Analyzes macro trends, category dynamics, client assets, compliance risks, supply chain viability, and channel strategiesfor 360° early-phase evaluation 

n    Faster– Delivers in 2-3 weeks what traditional consultancies take 2-3 months

n    More Cost-Effective – Professional-grade strategy accessible to SMEs